Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance.
Commission Junction shows link’s 3-months and 7-days EPC:
AvantLink, in their turn, displays link’s Conversion Rate “calculated from click-throughs and [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing.
It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has been around for 5 years already! [...]
Continue reading about RSS Feeds – Different Level of Customer Engagement & Ownership
A good question came to me in the email yesterday:
Is there a certain metric you use to predict revenue potential for a site?
I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that he has tons of great content that [...]
Continue reading about How to Project Affiliate Earnings: 5 Metrics and Formula
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet:
Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they have [...]
Continue reading about Paid On Results and Affiliate Deep Linking Tools
“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine.
In [...]
One of my favorite affiliate networks, AvantLink, has just announced the launch of a mobile phone application – AvantLink Mobile:
AvantLink Mobile allows both affiliates and merchants check their stats on the go (right from their mobile). Affiliate program managers can also review and make decisions on pending affiliate applications, while affiliates may review recently launched [...]
Continue reading about AvantLink Launches Android Application. iPhone One in the Works.
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.
But what do you do [...]
Continue reading about How to Convert Other Affiliate Links into Text Links
A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it's also available in the U.S. with English subtitles]. It is not an easy movie to watch. Much of it [...]
Continue reading about Tsar by Pavel Lungin and Ethics in Affiliate Marketing
An affiliate wrote:
Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled?
Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally a flat [...]
Continue reading about Payment Options Across Different Affiliate Networks
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