Top Affiliate Program Categories on 6 U.S. Affiliate Networks

Posted on3 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with the top categories and the number of Read More …

Affiliate Marketing in Canada – AvantLink’s Take

Posted on2 CommentsCategoriesGeneral Discussion

Earlier this month, on its seventh anniversary, a prominent US-based affiliate network, AvantLink, has launched a Canada-focused network. So I’ve reached out to AvantLink — to ask them a few questions about affiliate marketing in Canada, in general, and their recent launch, in particular. My interviewee is Chad Waite (CW), AvantLink’s Marketing Manager, and you Read More …

How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Posted on3 CommentsCategoriesAffiliate Program Management, Interviews

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about what I believe to be Read More …

Official WordPress Plugin by AvantLink: Announcement & How-To

Posted on3 CommentsCategoriesAffiliate Program Management, Announcements

Less than a week ago in an intro to this post, I blogged how pleasing to my (and I’m sure every affiliate marketer’s) eye it is to see new developments at different affiliate networks. Now, in addition to ShareASale, Google Affiliate Network and LinkShare, we have AvantLink with their February news! Yesterday they announced their Read More …

Will FTC’s ‘Do Not Track’ Proposal Affect Affiliate Marketing?

Posted on14 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is gonna have it too) the Read More …

Affiliate Networks Announce Holiday Deals and Offers

Posted on6 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Coincidentally or not, but 3 of the 6 major US affiliate networks — and here I imply Commission Junction, LinkShare, buy.at, ShareASale, Google Affiliate Network and AvantLink — announced holiday deals and offers of their merchants on November 17, 2010. These are: LinkShare affiliate network (in a blog post): ShareASale affiliate network (internally through affiliate Read More …

Affiliate Link Performance Metrics are Misleading

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from Read More …

Affiliate Networks, Give Us Mass Banner / Link Edit Function

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do. Just like the mass banner upload, I personally could really use a mass banner/link Read More …

RSS Feeds – Different Level of Customer Engagement & Ownership

Posted on5 CommentsCategoriesAffiliate Tools, Announcements, Thoughts for Affiliates

If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing. It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has been around for 5 years Read More …