behavioral targeting

Will FTC's 'Do Not Track' Proposal Affect Affiliate Marketing?

Affiliate Program Management, General Discussion, Thoughts for Affiliates / By / 3 minutes of reading

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is […]

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Online Behavioral Advertising: How to Stay Consumer-Friendly

General Discussion, Online Marketing / By / 2 minutes of reading

In July 2009 leading advertising industry organizations introduced a cross-industry Self-Regulatory Program for Online Behavioral Advertising [PDF here]. The essence of the Program was to bring about “consumer-friendly standards to online behavioral advertising across the Internet” — ones that would correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” [PDF

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