Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance.
Commission Junction shows link’s 3-months and 7-days EPC:
AvantLink, in their turn, displays link’s Conversion Rate “calculated from click-throughs and [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results.
LinkShare
This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” of 2010 [...]
Continue reading about LinkShare vs ValueClick in Second Quarter 2010 Results
Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the usage of affiliate networks by [...]
Continue reading about Larger Merchants Prefer Commission Junction, Smaller Have Options
“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine.
In [...]
Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada.
Direct deposit [...]
Continue reading about ShareASale to Waive International Direct Deposit Fees
When as a Commission Junction advertiser/merchant you get a “Publisher Country Change” notification (see example below) in your network mailbox, treat it as a red flag.
In my experience, in the majority of cases it means nothing good. C’mon! How often do people change the country of their residence from USA to Kenya or China as [...]
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue’s technology to track [...]
Continue reading about Pay Per Call Advertising Draws Impressive Conversions
Yesterday, on February 16, ValueClick, Inc. (VCLK) — the owner of Commission Junction affiliate network, Shopping.net, PriceRunner, and MeziMedia which operates Smarter.com and CouponMountain.com — has made their full 2009 fiscal data available to the public.
MarketWatch reports:
In the fourth quarter of 2009, revenue in the Media, Affiliate Marketing and Technology segments exceeded the Company’s [...]
Continue reading about ValueClick Affiliate Marketing Revenue: 2009 versus 2008
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