When as a Commission Junction advertiser/merchant you get a “Publisher Country Change” notification (see example below) in your network mailbox, treat it as a red flag. In my experience, in the majority of cases it means nothing good. C’mon! How often do people change the country of their residence from USA to Kenya or China [...]
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track [...]
Continue reading about Pay Per Call Advertising Draws Impressive Conversions
Yesterday, on February 16, ValueClick, Inc. (VCLK) — the owner of Commission Junction affiliate network, Shopping.net, PriceRunner, and MeziMedia which operates Smarter.com and CouponMountain.com — has made their full 2009 fiscal data available to the public. MarketWatch reports: In the fourth quarter of 2009, revenue in the Media, Affiliate Marketing and Technology segments exceeded the [...]
Continue reading about ValueClick Affiliate Marketing Revenue: 2009 versus 2008
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do [...]
Continue reading about How to Convert Other Affiliate Links into Text Links
As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius. I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) [bio | Twitter] and Lisa [...]
Continue reading about Todd Crawford and Lisa Riolo Interview on Impact Radius
An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally [...]
Continue reading about Payment Options Across Different Affiliate Networks
Yesterday I have mentioned how some advertisers/merchants choose to automatically decline affiliates that fit (or don’t) certain criteria. Today I have done some testing, and would like to illustrate what I mean. I started a brand new affiliate account with Commission Junction, placing my affiliate website into the “Marketing” category, and listing “Web site / [...]
Continue reading about Automatic Decline of Affiliate Applications — Bad Practice
Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service. Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the application receipt from the suspicious [...]
Continue reading about Attention Deficit in Affiliate Networks’ Customer Service
With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of [...]
Continue reading about Locking Periods and Lock Dates in Affiliate Marketing
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