Enhancing conversion with consumer reviews isn’t a new idea. It always works, even to the point of negative reviews having a positive effect on sales. Empowering affiliates to quickly put reviews (thematically-sorted across different merchants) to good use, and doing this in a manner than helps merchants monitor affiliate compliance with the FTC’s rules on [...]
Continue reading about SearchReviews Launches Innovative Affiliate Tool for Consumer Reviews
An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission's disclosure rules for "endorsements and testimonials"] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides a second (or really third [...]
Continue reading about Will All Affiliates Be Affected by New FTC’s Rules?
Fake is as old as the Eden tree. – Orson Welles Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact that faking reviews is not [...]
Continue reading about Affiliates and Merchants, Stay Away from Fake Reviews
I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to purchase online, “word-of-blog” reviews are [...]
Continue reading about Effectiveness (or Ineffectiveness?) of Blog Reviews
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