With the fairly recent Google’s “Farmer” Algorithm Update multiple bloggers (affiliates in particular) became concerned (subject also brought up by Joe Sousa in his recent post here), and started wondering if they (as content producers) may be affected by it. The short answer is: “No, as long as what you produce is unique and quality [...]

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Geno on February 3rd, 2011

Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed the following: In January 2005 [...]

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Geno on December 18th, 2010

A new issue of FeedFront Magazine has come out last week, and on page 62 of it I talk of the three main types of content publishers (bloggers certainly included): 1. Reporters — love to write about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to announce, analyze, and draw conclusions [...]

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Geno on September 24th, 2009

Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of engagement, and really adds value), [...]

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