Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written some posts on the topic [...]
Continue reading about Multi-Click Attribution vs Last Click Wins Model
Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that affiliate marketers, many of which [...]
Continue reading about Conversion Attribution in Affiliate Marketing is a Hot Topic
On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or that prospect? Is it a [...]
Continue reading about Conversion Attribution and Affiliate Marketing
Recent Comments