conversion rate optimization

Are You Losing Active Affiliates Over Non-Converting Clicks?

Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote […]

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10 Tips to Increase Your Affiliate Traffic's Conversion Rate

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max,

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Affiliate Management: Prussakov's Fall 2012 Speaking Engagements

My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management

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Use Co-Branded Landing Pages to Increase Affiliate Conversions

Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the

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How Conversion Optimization Increased Performance by Over 50%

In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have

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Conversion Optimization: Are You Split Testing Headlines?

Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled

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7 Conversion Optimization Experts to Follow on Twitter

Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7

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