Are You Losing Active Affiliates Over Non-Converting Clicks?

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote on my blog, and when Read More …

10 Tips to Increase Your Affiliate Traffic’s Conversion Rate

Posted on9 CommentsCategoriesAffiliate Program Management

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, no maximum results are achievable. Read More …

Affiliates, Guinea Pigs and Conversion Rate Optimization

Posted onLeave a commentCategoriesAffiliate Program Management

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until Read More …

Use Co-Branded Landing Pages to Increase Affiliate Conversions

Posted on4 CommentsCategoriesAffiliate Program Management

Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the performance of co-branded affiliate landing Read More …

How Conversion Optimization Increased Performance by Over 50%

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have seen affiliate programs with zero Read More …

Digital Marketer’s Twitter 100+ Master List

Posted on14 CommentsCategoriesGeneral Discussion, Online Marketing

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts: Analytics – Read More …

Conversion Optimization: Are You Split Testing Headlines?

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled his conversion rate (and earnings, Read More …

7 Conversion Optimization Experts to Follow on Twitter

Posted on9 CommentsCategoriesGeneral Discussion

Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7 must-follow conversion optimization experts who Read More …