If you’re in affiliate marketing, you’re more than likely already aware of the fact that Tim Storm, the founding CEO of FatWallet has been named finalist for Entrepreneur of 2010 awards by Entrepreneur Magazine. That’s a huge achievement for an affiliate marketer, and congratulations are certainly in order.
There is another achievement of FatWallet that I’ve [...]
Continue reading about Google Suggest & FatWallet Achievement
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010.
In the ranking of sources / tools on which consumers depend while shopping [...]
Continue reading about Importance of Online Coupons for Shoppers, Retailers, Affiliates
This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words:
Staffers at Macys.com detected a new pattern [...]
Continue reading about Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie
Not too long ago I’ve blogged about the bright near future for coupon affiliates. It seems that loyalty affiliates have a future as well, and certain strategic factors will make (or are already making) some of them significantly more competitive than others.
For instance — according to the data from a CMO Council study entitled “Leading [...]
Continue reading about Loyalty Programs and Affiliate Marketing
A merchant has emailed me:
A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine]
The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails offering an [...]
Continue reading about What are Affiliate-Exclusive Coupon Codes?
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote:
…Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to $22 [...]
The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer.
Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am referring [...]
Continue reading about Free Shipping — The Beloved Holidays Deal
As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1) how ethical is such a [...]
Continue reading about Pseudo-Couponing: Deceptive & Zero-Value-Added Technique
As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1) how ethical is such a [...]
Continue reading about Pseudo-Couponing: Deceptive & Zero-Value-Added Technique
Got a message from a client this morning:
I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired…
Went to the affiliate’s site, took a screen shot:
Dear affiliates who are stealing [...]
Continue reading about Affiliates Get Banned for Stealing Coupons
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