RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Posted on6 CommentsCategoriesAffiliate Program Management

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You recruit five assistants and give Read More …

Affiliate Coupon Code Compliance Guide Developed and Released

Posted on1 CommentCategoriesAffiliate Program Management

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some believe it is not. Others Read More …

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Posted on17 CommentsCategoriesAffiliate Program Management

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting Read More …

7 Affiliate Coupon Feed Solutions to Automate Integration

Posted on46 CommentsCategoriesAffiliate Tools, Thoughts for Affiliates

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale¬† offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed And you do not need Read More …

Valpak Gets Into Affiliate Marketing – Savings.com Acquisition

Posted onLeave a commentCategoriesAnnouncements

Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com, a major affiliate coupon site Read More …

Affiliates and the Problem of Last Minute Coupon Search

Posted on15 CommentsCategoriesAffiliate Program Management

I have received an interesting email from a Europe-based affiliate program manager. Here’s an excerpt which reflects its essence (image, obviously, introduced by me): I’m an affiliate manager for [company name here] and my goal is to find out if it makes sense to use a cookie blocker to avoid paying commissions to couponing websites Read More …

ShareASale — Affiliate Network That Cares About Affiliates

Posted on15 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on coupon/deal transactions. The fine print Read More …

Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY]

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing

Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study that many online marketers should find of help. The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders.” One of the more surprising findings was that six-figure earners are Read More …