coupon affiliates

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate […]

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations Read More »

RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You

RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates Read More »

Affiliate Coupon Code Compliance Guide Developed and Released

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some

Affiliate Coupon Code Compliance Guide Developed and Released Read More »

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide

Coupon Affiliate Sites: Do (and Can) They Provide Value? Read More »

7 Affiliate Coupon Feed Solutions to Automate Integration

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale  offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed

7 Affiliate Coupon Feed Solutions to Automate Integration Read More »

Valpak Gets Into Affiliate Marketing – Savings.com Acquisition

Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com,

Valpak Gets Into Affiliate Marketing – Savings.com Acquisition Read More »

Affiliates and the Problem of Last Minute Coupon Search

I have received an interesting email from a Europe-based affiliate program manager. Here’s an excerpt which reflects its essence (image, obviously, introduced by me): I’m an affiliate manager for [company name here] and my goal is to find out if it makes sense to use a cookie blocker to avoid

Affiliates and the Problem of Last Minute Coupon Search Read More »

ShareASale — Affiliate Network That Cares About Affiliates

Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on

ShareASale — Affiliate Network That Cares About Affiliates Read More »

Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY]

Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study that many online marketers should find of help. The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders.” One of the more surprising findings

Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY] Read More »