Not too long ago I’ve blogged about the bright near future for coupon affiliates. It seems that loyalty affiliates have a future as well, and certain strategic factors will make (or are already making) some of them significantly more competitive than others.
For instance — according to the data from a CMO Council study entitled “Leading [...]
Continue reading about Loyalty Programs and Affiliate Marketing
A merchant has emailed me:
A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine]
The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails offering an [...]
Continue reading about What are Affiliate-Exclusive Coupon Codes?
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote:
…Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to $22 [...]
The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer.
Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am referring [...]
Continue reading about Free Shipping — The Beloved Holidays Deal
As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1) how ethical is such a [...]
Continue reading about Pseudo-Couponing: Deceptive & Zero-Value-Added Technique
Got a message from a client this morning:
I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired…
Went to the affiliate’s site, took a screen shot:
Dear affiliates who are stealing [...]
Continue reading about Affiliates Get Banned for Stealing Coupons
…at least within one particular affiliate network, within one particular country.
Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this:
You run an XYZ affiliate website
A merchant gives you an exclusive coupon code (e.g. XYZ-TWENTY) for a 20% store-wide discount
You [...]
Continue reading about Stolen Coupons May No Longer Be a Problem
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source].
I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, right?], [...]
Continue reading about Yahoo! Deals – New Affiliate Coupons Aggregator
Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further.
Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing that surprisingly large numbers of affiliates [...]
Continue reading about Coupons & Discounts Are Not Incentives
No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands.
Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting [one's] product margin” in the affiliate [...]
Continue reading about Using Online Coupons Without Compromising Brands
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