This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words:
Staffers at Macys.com detected a new pattern [...]
Continue reading about Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie
A merchant has emailed me:
A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine]
The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails offering an [...]
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MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote:
…Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to $22 [...]
Got an email from an affiliate which goes as follows: “I’m a new affiliate and I would like to know if you know of any Turn Key operations available at this time.”
While you can certainly purchase an already functioning affiliate website, and start your affiliate journey this way, I would highly recommend you start [...]
Got a message from a client this morning:
I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired…
Went to the affiliate’s site, took a screen shot:
Dear affiliates who are stealing [...]
Continue reading about Affiliates Get Banned for Stealing Coupons
…at least within one particular affiliate network, within one particular country.
Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this:
You run an XYZ affiliate website
A merchant gives you an exclusive coupon code (e.g. XYZ-TWENTY) for a 20% store-wide discount
You [...]
Continue reading about Stolen Coupons May No Longer Be a Problem
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source].
I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, right?], [...]
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Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further.
Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing that surprisingly large numbers of affiliates [...]
Continue reading about Coupons & Discounts Are Not Incentives
I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who wrote in his “Confessions of [...]
Continue reading about Will Coupons Destroy or Save Affiliate Marketing?
Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out?
First, let’s look at the commonalities of coupon affiliates. Most do everything that they [...]
Continue reading about 7 Things A Coupon Affiliate Can Do To Stand Out
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