I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who wrote in his “Confessions of [...]
Continue reading about Will Coupons Destroy or Save Affiliate Marketing?
Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out? First, let’s look at the commonalities of coupon affiliates. Most do everything that [...]
Continue reading about 7 Things A Coupon Affiliate Can Do To Stand Out
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