Nov
7

Are Your Affiliate Links Deep-Linked or Homepage-Bound?

Geno on November 7th, 2010

Upon reviewing a good number of different top brands’  affiliate programs recently, I have been really surprised to see how many of them do not deep-link. It is isn’t at all unusual to see a merchant of the Top 500 Internet Retailer List caliber have specific text (e.g.: “Save up to 30% on Timberland boots”) [...]

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Affiliate Program Management 5 Comments »
Sep
30

uCubd Mashups – New Way to Engage and Monetize

Geno on September 30th, 2010

Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one. So, I sat down with one of the company’s co-founders, [...]

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General Discussion, Interviews, Thoughts for Affiliates 2 Comments »
Aug
7

Affiliate Networks, Give Us Mass Banner / Link Edit Function

Geno on August 7th, 2010

Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do. Just like the mass banner upload, I personally could really use a mass banner/link [...]

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Affiliate Program Management, General Discussion No comments »
May
7

Comparison of Affiliate Creatives and Importance of Assortment

Geno on May 7th, 2010

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration [...]

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Affiliate Program Management, General Discussion No comments »
Mar
23

Beat Your Competition Using Dynamic Affiliate Banners

Geno on March 23rd, 2010

I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should be, as it will immediately [...]

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Affiliate Program Management, General Discussion No comments »
Jan
28

How to Convert Other Affiliate Links into Text Links

Geno on January 28th, 2010

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do [...]

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Affiliate Program Management, Thoughts for Affiliates 4 Comments »