Several things – important to affiliates, and affiliate marketing industry as a whole — have happened in the course of the past few days, unfortunately not all good, and today I’d like to draw your attention to the following four: 1. Pennsylvania Enacts Affiliate Nexus Tax law — Late last night (on December 1, 2011) the [...]
Continue reading about 4 Affiliate Marketing News You Should Be Aware Of
IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) [...]
Continue reading about Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics
According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the [...]
Continue reading about 5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011
According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week: Additionally, online shoppers are more [...]
Continue reading about 2010 Online Holiday Shopping: Satisfied Customers Spend More
Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome tool for all of us [...]
Continue reading about Using Google Think Holiday in Your Marketing Research Yet?
Last week I was reviewing the yearly stats of one of my sites, and was once again struck by how seasonal the interest in some niches can be. Here’s a very illustrative chart of that particular site’s visits: My December 2009 Holiday Niches or How to Make Annual Salary in One Month post immediately came [...]
Interesting observations have been published by comScore just two days ago. Having analyzed the U.S. online sales data during the first 48 days of the November – December in 2009 versus the same time period in 2008, they have arrived at statistics which mean that Cyber Monday is no longer the busiest day in online [...]
Continue reading about Cyber Monday No Longer the Busiest Online Shopping Day
When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand for the holiday shopping websites. [...]
Continue reading about Holiday Niches or How to Make Annual Salary in One Month
Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week before Thanksgiving, the percentage has [...]
Continue reading about 64% of Holiday Shopping Still Left to Be Done
Yesterday we were all impressed with the statistics that the Black Friday 2009 brought us, but the Cyber Monday stats that have been circulated today have clearly overshadowed the pre-Monday records. In the DaySpring.com’s affiliate program, for example, we’ve seen an utterly amazing surge of affiliate-referred sales where the Cyber Monday results exceeded those of [...]
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