Yesterday an important information has been posted by Kellie Stevens of Affiliate Fair Play in the 5StarAffiliatePrograms’ forum. Her alert is about a fairly newly created contextual adware that operates according to a model similar to Zango, Clicksor, or MediaTraffic. As an advertiser, you may buy traffic on DirectCPV.com which will be driven to you through their LoudMo adware. LoudMo also has a pay-per-install affiliate program (paying affiliates $1.25/install) to spread their downloadable software to Internet users. Once the adware is installed, it will display DirectCPV’s advertisers’ ads based on competitors’ URLs or relevant keywords, and do so right on the original website. LoudMo is different from Zango in the following:

Their adware has the ability to deliver interstitial ads. So the end user is browsing a site and suddenly they are shown a page to another site in the same browser window. …the page is loaded in frames, so the URL in the address box remains the same for the site that was previously being viewed by the end user. Even though the browser is titled LoudMo and there is a link to “skip” the ad …this can be confusing for some end users as to where the ad is really coming from. This also has implications with regards to the http referrer information.

The software also delivers inline ads. …sometimes these links look very similar to the legitimate links on the targeted web site, again potentially causing confusion for the end user. [more here]

Per Kellie Stevens, DirectCPV is now marketing their services especially aggressively. Watch out for them coming through/on the social media too (in forms of applications suitable for Facebook, etc):

Both e-tailers and affiliates should be aware of LoudMo. The majority of affiliate networks (not to be confused with so-called “CPA networks”*) prohibit adware use, and justly so.

Read more in Kellie’s thread here.

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* The CEO of DirectCPV is also a VP at RevenueGateway CPA network