FTC on Guidelines, Affiliate Disclosures, Compliance

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and the peculiarities many affiliate marketers Read More …

CMP.ly Introduces a Disclosure Policy Solution

Posted on2 CommentsCategoriesAffiliate Program Management, Announcements, General Discussion, Online Marketing, Thoughts for Affiliates

Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to follow”, and provide “a series Read More …

FTC Means To Say That Everyone is Accountable

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print advertisements” mattered most, had to Read More …

How to Word Disclosures & Agreements to Meet FTC Rules

Posted on11 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb that I could add to Read More …