It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant:
In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value to the merchant, and serves a [...]
Continue reading about Affiliates, Domain Names and Trademark Violations
Looking through the pile of old mail yesterday (the mail that I didn’t need to reply to, but kept for one reason or another) I have found a piece of mail received in 2009 when one of my domain names was coming up for renewal. The letter came from a company called Domain Renewal Group. [...]
Continue reading about Domain Renewals at 30 US Dollars a Year?!
I have been recommending affiliates to use keyword-rich domain names more aggressively, and I myself have been experimenting with different types of domains and how well they do with search engines. Today I would like to share with you my experience with hyphenated domain names.
Some are saying that hyphens in domain names are a [...]
Continue reading about To Hyphenate or Not to Hyphenate a Domain Name?
A merchant has just asked:
I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name.
The intent of the above-quoted affiliate is obvious — to get the traffic which would search [...]
Continue reading about Trademarked Names in Affiliate Domains
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