Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and […]
7 Marketing Strategies for the Ultimate Ecommerce Launch Read More »
Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example, eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016. Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up
2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China Read More »
IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011,
Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics Read More »
Yesterday, shortly after the announcement of eBay’s plans to acquire GSI Commerce (a $2.4 billion deal), a friend, colleague and former director of Econsultancy US, Rebecca Lieb, tweeted: GSI Commerce has a number of impressive assets, including an affiliate network they acquired in late 2009, and “180 clients including 31
eBay's Acquisition of GSI Commerce & Its Ecommerce Implications Read More »
In conjunction with the growing popularity of news connected with the affiliate nexus tax bills and laws passed in various states, a number of merchants have approached me asking a question that may be summarized as follows: Can the use of web hosting servers in another state be considered grounds
Can Location of Web Server Constitute Tax Nexus? Read More »
It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels
3 E-tailer Mistakes and Affiliate Program Management Parallels Read More »
What is a hashtag in the first place? Twitter itself defines this # sign as a symbol “used to mark keywords or topics in a Tweet… created organically by Twitter users as a way to categorize messages” [source]. As The New Yorker put it Twitter hashtags are “used to mark
10 Twitter Hashtags for Online Marketers to Follow Read More »
Yesterday brought an interesting news — Zibaba, a Facebook ecommerce storefront provider, is set to launch their (first one around?) Facebook-based affiliate marketing platform. The network is scheduled to launch at the end of January 2011. Both merchants and affiliates are gonna be charged to participate (between $20 and $100
Social Shopping & First Facebook Affiliate Platform on Horizon Read More »
In the course of this week I’ve stumbled upon a number of excellent articles which I haven’t had a chance to quote or reference in the posts I’ve made. Hence, the decision to put together this list. I believe that every digital marketer and/or anyone involved in ecommerce will find
Digital Marketing & Ecommerce Articles of the Week Read More »