Geno on October 19th, 2011

Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009; so this one has certainly [...]

Continue reading about UK Affiliate Census 2011 Report is Out

One of my most popular posts of 2010 was the Effectiveness of Online Video: CTR, Conversion & Other Data one. Needless to say how anxious I was to get a hold of the newest Econsultancy’s “Online Video Best Practice Guide” by Steffan Aquarone which was released less than 24 hours ago. It’s an impressive 60+ [...]

Continue reading about Online Video Best Practices, Statistics and Other Data – New Report

Several organizations give out affiliate marketing awards these days. There are Affiliate Summit’s Pinnacle Awards, brand-new North American Affiliate Marketing Awards, and organizations like Econsultancy and Blue Glass have affiliate marketing-related categories too (“Innovation in Affiliate Marketing” and “Best Affiliate Marketing Blog” awards respectively). However, when it comes to Europe (and the United Kingdom, in [...]

Continue reading about Prussakov on a4uAwards Affiliate Marketing Awards Judging Panel

Geno on February 3rd, 2011

Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed the following: In January 2005 [...]

Continue reading about Primary Affiliate Promotional Methods in the USA

Geno on September 9th, 2010

Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010″. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it. The Guide can be roughly [...]

Continue reading about 2010 Stats and Trends: UK Affiliate Marketing

Yesterday Econsultancy released its Innovation Report (focused on the UK digital marketing space, one that is always fun to follow). These reports are always great to read, as in them Econsultancy focuses on “innovative digital tactics” but does it not for the sake of merely listing the new developments, but highlighting the most innovative ideas [...]

Continue reading about Top 8 Innovative Affiliate Marketing Ideas (per Econsultancy)

Geno on March 10th, 2009

Econsultancy has just announced the release of its long-awaited 55-page US Affiliate Census 2009. The full report may be purchased on this page. I have already had a chance to read through it, and here are some of the highlights: More than 600 affiliates took part in this first US Affiliate Census, 76% of which [...]

Continue reading about US Affiliate Census 2009 is Out

Geno on January 26th, 2009

Just to remind you all, eConsultancy is looking for affiliates to participate in their Affiliate Census report for 2009, and the cut off date is tomorrow (27 January 2009) Being a UK company, last year they focused solely on the UK affiliates. This year they are also covering the US market, and this is definitely [...]

Continue reading about Affiliate Census 2009 – Deadline is Tomorrow