Geno on March 3rd, 2010

I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today:

Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest.
I am sure everyone will find something for (him)/(her)self [...]

Continue reading about Current State of the Internet: 2009 Statistics

Geno on December 11th, 2009

Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains:
The product is called Spreadly… and the product is the way of [...]

Continue reading about Social Affiliate Marketing or Social Cause Marketing?

Geno on November 25th, 2009

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook:

A day earlier IKEA published a video on how they are using Facebook by kidnapping the platform’s [...]

Continue reading about Facebook Advertising: IKEA Thinks Outside the Box

Geno on November 9th, 2009

Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem.
Browsing through this report I have found it absolutely fascinating! Richly [...]

Continue reading about Branding in the Digital Age

Geno on October 21st, 2009

Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”.
As expected, “mobile users are more likely to tweet” and are [...]

Continue reading about 19% of Online Americans Actively Socialize Online

Geno on September 23rd, 2009

We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants whose affiliate programs will [...]

Continue reading about Social Media Affiliates – a New Trend?

Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]

Continue reading about Microblogging versus Social Networking: Twitter vs Facebook

Geno on June 18th, 2009

As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do you know that your guru [...]

Continue reading about 7 Tips on Picking a Social Media “Guru”

Geno on April 7th, 2009

There are different ways to interpret what has happened earlier today in the country of my birth, and the land where I spent the first 20 years of my life, Europe’s poorest country, the Republic of Moldova. Motivated by the allegedly falsified win of the Communist Party in the parliamentary elections on Sunday, the opposition [...]

Continue reading about Moldova – My Restless Homeland