Nov
25

Facebook Advertising: IKEA Thinks Outside the Box

Geno Prussakov on November 25th, 2009

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are using Facebook by kidnapping the [...]

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General Discussion, Online Marketing 1 Comment »
Nov
9

Branding in the Digital Age

Geno Prussakov on November 9th, 2009

Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem. Browsing through this report I have found it absolutely fascinating! Richly [...]

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Oct
21

19% of Online Americans Actively Socialize Online

Geno Prussakov on October 21st, 2009

Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”. As expected, “mobile users are more likely to tweet” and [...]

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General Discussion, Online Marketing No comments »
Sep
23

Social Media Affiliates – a New Trend?

Geno Prussakov on September 23rd, 2009

We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants whose affiliate programs will accept [...]

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Affiliate Program Management, General Discussion 20 Comments »
Aug
15

Microblogging versus Social Networking: Twitter vs Facebook

Geno Prussakov on August 15th, 2009

Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]

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General Discussion 2 Comments »
Jun
18

7 Tips on Picking a Social Media “Guru”

Geno Prussakov on June 18th, 2009

As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do you know that your guru [...]

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General Discussion, Online Marketing 6 Comments »
Apr
7

Moldova – My Restless Homeland

Geno Prussakov on April 7th, 2009

There are different ways to interpret what has happened earlier today in the country of my birth, and the land where I spent the first 20 years of my life, Europe’s poorest country, the Republic of Moldova. Motivated by the allegedly falsified win of the Communist Party in the parliamentary elections on Sunday, the opposition [...]

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General Discussion 3 Comments »