I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the results, merchants that earned less [...]
Continue reading about Per Forrester Affiliate Marketing is Second Only to Paid Search
Earlier this month Forrester released its “Search And Email Marketing Tactics To Attract International Online Shoppers” report. While being highly focused on paid search and email marketing as the tools to go global, they couldn’t omit the benefits of running internationally-friendly affiliate programs too. The reports says: Affiliate Marketing Often Rounds Out The List In [...]
Continue reading about Low Cost of Entry and CPA Model — Key Selling Points
Upon surveying “4,600 US consumers about their interactions with a variety of companies gauging the usefulness, ease of use, and enjoyability of those experiences”, Forrester has arrived at its 2010 Customer Experience Index (not to be confused with the Customer Satisfaction index recently published by ForeSee Results). It is being reported that out of 133 [...]
Continue reading about Forrester Publishes Customer Experience Index 2010
Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014″ based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to grow from $1.9 billion in [...]
Continue reading about Forrester: US Affiliate Marketing Spend to Double in 5 Years
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a) “very reasonable” costs of starting [...]
Continue reading about Affiliate Marketing as Solution for Tough Times
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