Merchant to Pay FTC $250,000 Over Missing Affiliate Disclosures

Posted on7 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

On Saturday my Google Alerts notified me of an article at lexology.com which talked about a merchant agreeing to settle with the Federal Trade Commission (FTC), having “signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements … that were posted on blogs or other websites created by Legacy’s affiliates.” Sad Read More …

FTC Brings First Action Against Misleading Online Endorsements

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

Yesterday I received an “Advertising Alert” from Gary Kibel, a lawyer at Davis & Gilbert LLP (D&G). This alert brought to my attention a recent action taken by the Federal Trade Commission (FTC) against a public relations agency involving claims of misleading online endorsements. It is the first case of FTC bringing an action against Read More …

FTC Publishes Answers to FAQs on Endorsement Guides

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Earlier this week I have found out that the Federal Trade Commission has recently created a section within their website, devoting it fully to frequently asked questions on the revised Endorsement Guides (about which I blogged extensively as soon as they got announced). This is a great addition to the FTC’s video responses released back Read More …

FTC on Guidelines, Affiliate Disclosures, Compliance

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and the peculiarities many affiliate marketers Read More …

Will All Affiliates Be Affected by New FTC’s Rules?

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides a second (or really third Read More …

Advice for Advertisers with Affiliates on Twitter

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on Twitter” and provided a tool Read More …

FTC’s Video Response to Questions on Endorsement Guides

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

I have just found out that the Federal Trade Commission has published video responses to the following 6 questions: What’s new about the Endorsement Guides? Why did the FTC update the Endorsement Guides? What do the Endorsement Guides mean for bloggers? How do bloggers follow the Endorsement Guides? Is the FTC planning to sue bloggers? Read More …

CMP.ly Introduces a Disclosure Policy Solution

Posted on2 CommentsCategoriesAffiliate Program Management, Announcements, General Discussion, Online Marketing, Thoughts for Affiliates

Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to follow”, and provide “a series Read More …