Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here].
Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would compare [...]
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Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into my own writing, and my [...]
Continue reading about 10 Great Posts – Week of February 7-13, 2010
Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. [...]
Continue reading about Paid Search Advice & List of Negative Keywords
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