Geno on August 24th, 2010

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance.
Commission Junction shows link’s 3-months and 7-days EPC:

AvantLink, in their turn, displays link’s Conversion Rate “calculated from click-throughs and [...]

Continue reading about Affiliate Link Performance Metrics are Misleading

Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do.
Just like the mass banner upload, I personally could really use a mass banner/link editing [...]

Continue reading about Affiliate Networks, Give Us Mass Banner / Link Edit Function

Geno on June 1st, 2010

Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales [...]

Continue reading about Communication Failures in Affiliate Marketing

In the course of this week two affiliate networks sent out newsletters: Google Affiliate Network (GAN) – to advertisers/merchants, and ShareASale (SAS) – to affiliates.
Google Affiliate Network’s Newsletter to Advertisers
I really like the way GAN is providing their merchants with a “monthly dashboard” report where Google gives a good visual overview of what’s been going [...]

Continue reading about Highlights from Google's and ShareASale's Newsletters

Geno on January 28th, 2010

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.
But what do you do [...]

Continue reading about How to Convert Other Affiliate Links into Text Links

Geno on December 9th, 2009

An affiliate wrote:
Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled?
Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally a flat [...]

Continue reading about Payment Options Across Different Affiliate Networks

Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service.
Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the application receipt from the suspicious [...]

Continue reading about Attention Deficit in Affiliate Networks’ Customer Service

Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service.
Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the application receipt from the suspicious [...]

Continue reading about Attention Deficit in Affiliate Networks' Customer Service

Geno on October 21st, 2009

Just had a new publisher apply into one of the affiliate programs we manage on the Google Affiliate Network. The affiliate’s website opened just fine in my Internet Explorer, but Mozilla Firefox gave me a warning a part of which you are seeing above.
Are you checking affiliate websites for malware prior to making your [...]

Continue reading about Attack Sites, Malware and Safe Browsing Diagnostic

Geno on October 15th, 2009

I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies:

Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare cookie. All of these are set [...]

Continue reading about Irony: Firewall Deletes Its Own Affiliates’ Cookies