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Google Buys Affiliate Site; Skype Opens for Advertising

Two interesting things have happened over the past few days — not in any way interconnected, but both related to the topic of monetizing consumer interest in certain types of services. Google Bought an Affiliate Website Acquisitions of affiliate websites by larger corporations don’t occur every month (the last large

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Google Instant and Its Impact on Affiliate Marketing

Only a couple of hours have passed since Google’s introduction and  announcement of Google Instant, but the digital marketing world is already quite stirred up over it; and the palette range goes all the way from concern to amazement… Affiliate marketers are obviously directly affected as well. But how exactly?

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50% of Top Comparison Shopping Engines Are Affiliates

According to comScore’s data, quoted at SearchEngineLand.com a few hours ago, an affiliate website (TheFind) has beaten Yahoo! Shopping “in terms of average daily users”, and 2 out of the top 4 comparison shopping engines (TheFind and Shopzilla) are active affiliates. Here’s that data (highlighting mine): More in the above-quoted

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Search Market Growth and Implications for Affiliates

Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or

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