Being a linguist, I have always been fascinated by this phenomenon in the development of language(s) — when a proper name becomes a common noun (or even a verb). By definition nouns name people, places, and things. There are two classes of nouns: common and proper. Common nouns name general items, while proper nouns name [...]
Continue reading about Pinnacle of Success: Brand Replacing Common Word
Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week before Thanksgiving, the percentage has [...]
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…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the [...]
Continue reading about Google Suggest Now Helps Prevent Trademark Poaching
On May 14, Google announced an adjustment to their “trademark policy in the U.S.” which has been changed “to allow some ads to use trademarks in the ad text.” The reasoning behind loosening up on trademarks was reported in light of aiming “to improve ad quality and user experience.” Just as generic newspaper ads, which [...]
Continue reading about New Google Trademark Policy – Affiliate Marketing Implications
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