IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) [...]
Continue reading about Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics
According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the [...]
Continue reading about 5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011
The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing their affiliates of various sales [...]
Continue reading about 5 Things Your Affiliates Want for Holidays
Earlier this morning ForeSee Results has released their 6th annual Holiday Top 40 Online Retail Satisfaction Index, a ranking of the top 40 largest online retailers by revenue, scored on customer satisfaction by nearly 10,000 survey respondents. The “holiday” period is defined here as “the holiday shopping season from Thanksgiving through the last day of [...]
Continue reading about Top 40 Largest Online Retailers. Amazon & Netflix Score Highest
According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week: Additionally, online shoppers are more [...]
Continue reading about 2010 Online Holiday Shopping: Satisfied Customers Spend More
Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of online sales: Online sales were [...]
Continue reading about Black Friday 2010 Online: 16 Percent Consumer Spending Increase
Now that the whole world is doing their holiday shopping, I thought it would be good to put together a collection of links to lists of 2010 holiday gifts that many online marketers (and affiliates, in particular) may find of help. So, without further ado, here are the links to the list of the most [...]
Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome tool for all of us [...]
Continue reading about Using Google Think Holiday in Your Marketing Research Yet?
Coincidentally or not, but 3 of the 6 major US affiliate networks — and here I imply Commission Junction, LinkShare, buy.at, ShareASale, Google Affiliate Network and AvantLink — announced holiday deals and offers of their merchants on November 17, 2010. These are: LinkShare affiliate network (in a blog post): ShareASale affiliate network (internally through affiliate [...]
Continue reading about Affiliate Networks Announce Holiday Deals and Offers
I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the necessary tools (and information) for [...]
Continue reading about Lack of Advance Affiliate Equipping for Holiday Season 2010
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