holiday shopping Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on October 13th, 2016

The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday shopping […]

Continue reading about 7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

Geno Prussakov on November 15th, 2012

I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that most merchants will actually not […]

Continue reading about Affiliates, Be Proactive (as You Prepare for the Holidays) Too!

I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates need to market them effectively, […]

Continue reading about “Making the Most of Holidays” Affiliate Webinar & 50 Books Giveaway

Geno Prussakov on November 29th, 2011

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) […]

Continue reading about Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

Geno Prussakov on November 24th, 2011

According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the […]

Continue reading about 5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011

Geno Prussakov on January 24th, 2011

The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing their affiliates of various sales […]

Continue reading about 5 Things Your Affiliates Want for Holidays

Geno Prussakov on December 29th, 2010

Earlier this morning ForeSee Results has released their 6th annual Holiday Top 40 Online Retail Satisfaction Index, a ranking of the top 40 largest online retailers by revenue, scored on customer satisfaction by nearly 10,000 survey respondents. The “holiday” period is defined here as “the holiday shopping season from Thanksgiving through the last day of […]

Continue reading about Top 40 Largest Online Retailers. Amazon & Netflix Score Highest

Geno Prussakov on December 14th, 2010

According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week: Additionally, online shoppers are more […]

Continue reading about 2010 Online Holiday Shopping: Satisfied Customers Spend More

Geno Prussakov on November 28th, 2010

Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of online sales: Online sales were […]

Continue reading about Black Friday 2010 Online: 16 Percent Consumer Spending Increase

Geno Prussakov on November 26th, 2010

Now that the whole world is doing their holiday shopping, I thought it would be good to put together a collection of links to lists of 2010 holiday gifts that many online marketers (and affiliates, in particular) may find of help. So, without further ado, here are the links to the list of the most […]

Continue reading about Most Wanted 2010 Holiday Gifts