7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

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The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday shopping Read More …

Affiliates, Be Proactive (as You Prepare for the Holidays) Too!

Posted on1 CommentCategoriesThoughts for Affiliates

I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that most merchants will actually not Read More …

“Making the Most of Holidays” Affiliate Webinar & 50 Books Giveaway

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I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates need to market them effectively, Read More …

Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) Read More …

5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the Read More …

5 Things Your Affiliates Want for Holidays

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion

The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing their affiliates of various sales Read More …

Top 40 Largest Online Retailers. Amazon & Netflix Score Highest

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

Earlier this morning ForeSee Results has released their 6th annual Holiday Top 40 Online Retail Satisfaction Index, a ranking of the top 40 largest online retailers by revenue, scored on customer satisfaction by nearly 10,000 survey respondents. The “holiday” period is defined here as “the holiday shopping season from Thanksgiving through the last day of Read More …

2010 Online Holiday Shopping: Satisfied Customers Spend More

Posted on3 CommentsCategoriesOnline Marketing

According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week: Additionally, online shoppers are more Read More …

Black Friday 2010 Online: 16 Percent Consumer Spending Increase

Posted on2 CommentsCategoriesOnline Marketing, Thoughts for Affiliates

Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of online sales: Online sales were Read More …