Jul
6

Affiliate Marketing’s Place in Digital Marketing

Geno on July 6th, 2010

At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points. While budgeting your company’s online [...]

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General Discussion, Online Marketing 3 Comments »
Feb
12

Is Your Marketing Fostering Customer Engagement?

Geno on February 12th, 2010

New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert and grow, you must be [...]

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General Discussion, Online Marketing No comments »
Feb
10

Are You Measuring and Analyzing or Flying Blind?

Geno on February 10th, 2010

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same [...]

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Affiliate Program Management, General Discussion, Online Marketing 2 Comments »
Jul
12

Global Advertising to Shrink, Online Marketing to Grow

Geno on July 12th, 2009

Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad spend will drop 14.7%, magazines [...]

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General Discussion, Online Marketing No comments »
Mar
29

Squats and Push-ups Keep Me in Shape

Geno on March 29th, 2009

I certainly do my sit-ups too, but throughout the work day I keep the following two rules (that help me stay in shape, and keep moving even while working predominantly under sedentary conditions: Squats Regardless of the fact that most of my work is done in front of a computer screen, I do have to [...]

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General Discussion, Online Marketing, Staying Healthy 4 Comments »
Feb
8

Are You Getting Enough Fresh Air? I’m Not.

Geno on February 8th, 2009

Today has been an absolutely beautiful day in Northern Virginia. The temperature went up as high as 64°F (18°C). The sun was shining, the little breeze was there… and I decided to go to a local trout stocked lake to fish. I didn’t catch anything today, but this doesn’t upset me. I got more fresh [...]

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General Discussion, Staying Healthy 5 Comments »
Feb
8

Are You Getting Enough Fresh Air? I'm Not.

Geno on February 8th, 2009

Today has been an absolutely beautiful day in Northern Virginia. The temperature went up as high as 64°F (18°C). The sun was shining, the little breeze was there… and I decided to go to a local trout stocked lake to fish. I didn’t catch anything today, but this doesn’t upset me. I got more fresh [...]

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General Discussion, Staying Healthy 5 Comments »