Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance.
Commission Junction shows link’s 3-months and 7-days EPC:
AvantLink, in their turn, displays link’s Conversion Rate “calculated from click-throughs and [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results.
LinkShare
This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” of 2010 [...]
Continue reading about LinkShare vs ValueClick in Second Quarter 2010 Results
I’ve blogged about multiple things during the past days (sometimes more than once a day), but naturally wasn’t able to cover, or react to everything that I personally have found to be of interest. There really is an abundance of great content being produced on a weekly basis, and to highlight some of the posts [...]
Continue reading about Important Affiliate Marketing Posts and News I Haven’t Mentioned
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet:
Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they have [...]
Continue reading about Paid On Results and Affiliate Deep Linking Tools
Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada.
Direct deposit [...]
Continue reading about ShareASale to Waive International Direct Deposit Fees
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.
But what do you do [...]
Continue reading about How to Convert Other Affiliate Links into Text Links
As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius.
I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) [bio | Twitter] and Lisa [...]
Continue reading about Todd Crawford and Lisa Riolo Interview on Impact Radius
An affiliate wrote:
Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled?
Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally a flat [...]
Continue reading about Payment Options Across Different Affiliate Networks
On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on Twitter” and provided a tool [...]
Continue reading about Advice for Advertisers with Affiliates on Twitter
In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works:
Very cool idea. Kind of like PopShops for [...]
Continue reading about LinkShare Launches Twitter Tool for Affiliates to Use
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