Geno Prussakov on January 12th, 2010

As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius. I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) [bio | Twitter] and Lisa [...]

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Geno Prussakov on December 9th, 2009

An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally [...]

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Geno Prussakov on November 5th, 2009

On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on Twitter” and provided a tool [...]

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Geno Prussakov on October 27th, 2009

In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works: Very cool idea. Kind of like PopShops [...]

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Geno Prussakov on October 15th, 2009

I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare cookie. All of these are [...]

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Geno Prussakov on August 27th, 2009

This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form: Which network was the highest number of strong affiliates? My answer is twofold: (i) most affiliate networks do not disclose such information, but (ii) every major/strong affiliate has [...]

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Geno Prussakov on August 19th, 2009

I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare and ShareASale, including in-house-based affiliate [...]

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Geno Prussakov on August 7th, 2009

As I was wiring money at my local Bank of America branch today, I have noticed that the most aggressive advertising that is currently being done inside the branch is one for Add It UpTM program. It appeared to be a cashback program where “you can earn up to 20% cash back on top of [...]

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Geno Prussakov on June 10th, 2009

I’ve received a question a frequent reader of my blog who is looking for guidance on “the best affiliate program” to join. Here’s the exact verbiage of her question: What is the best affiliate program you recommend joining: Commission Junction, LinkShare, Clickbank, Shareasale, or …? Well, first of all, there seems to be a confusion [...]

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Geno Prussakov on May 29th, 2009

Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 have affiliate programs. Shawn also [...]

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