marketing on facebook

Toys R Us and Value of Facebook Fans (Likes)

Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to […]

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Choose (Facebook) Friends Wisely. They Can Add You to Groups

Two months ago “at an event at its Palo Alto, Calif. headquarters” Mark Zuckerberg announced the launch of new Facebeook Groups. GigaOM wrote: CEO Mark Zuckerberg called groups “a fundamental building block” and the biggest problem in social networking,” and said after considering the issue for a long time, Facebook

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Top 10 Online Retail Brands on Facebook & Twitter – 2010 List

Having analyzed the top retail brands (with online storefronts) who are actively engaging their customers via such social media channels as Facebook and Twitter, I have come up with my list of the top 10 for the year 2010. There’s a lot we can learn just by observing them. So

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