Geno on November 5th, 2009

On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on Twitter” and provided a tool [...]

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Geno on October 27th, 2009

In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works:

Very cool idea. Kind of like PopShops for [...]

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Geno on October 21st, 2009

Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”.
As expected, “mobile users are more likely to tweet” and are [...]

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Geno on October 17th, 2009

Many of you I’m sure have seen the below tweet about a plumber coming out to my place to give me an estimate for a replacement of a kitchen sink (with installation of new faucet and disposer):

RotoRooter has never responded back (even though they are very active on Twitter). But a friend recommended trying to [...]

Continue reading about Rumblings on Social Media, Clogged Pipes & Health

Geno on October 7th, 2009

So the Federal Trade Commission has announced the new rules for disclosing the sponsor-endorser relationships. This includes all affiliates that tweet, post, or publish any other online content that has affiliate links embedded in it (or content on which they earn money).
But how do you squeeze an appropriate disclosure into the 140 characters of [...]

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Geno on September 15th, 2009

I have just finished a quick Twitter analysis of 100 tweets with the word “affiliate” in them, and discovered that the two most popular topics “affiliate”-related people tweet about are: (i) tools, eBooks and technology that can make you a fortune overnight, and (ii) the “best affiliate program(s) on earth”. The former category includes tweets [...]

Continue reading about 93 Percent of “Affiliate” Tweets Are Junk

Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]

Continue reading about Microblogging versus Social Networking: Twitter vs Facebook

Geno on August 2nd, 2009

A few days ago I have blogged about the types of social media to use in marketing, and among the 17 types I’ve listed, there was microblogging. While there are services like Jaiku.com, Plurk.com, identi.ca, and other, Twitter remains to be the most popular among all.
Even our children are drawing pictures of the Twitter [...]

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Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing Amazon was not going to [...]

Continue reading about Amazon.com Fails to Adjust Affiliate Program for New Technology?

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated with. I hope you will [...]

Continue reading about Useful Articles on Marketing, Design and Advertising