(If I had a way to have a subtitle for this post, it would’ve been When I Really Wish I Were Called Something Else)
Picking up the topic of what we should be called both individually and as an industry, and also returning to the topic I raised back 9 months ago in my 93 Percent [...]

Continue reading about Who Makes Affiliate Marketing Synonymous with Spam

Geno on June 29th, 2010

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels.
Guess what? It doesn’t work as well as you may be thinking!
In fact, there’s something that beats coupons and deals on Twitter, and that something [...]

Continue reading about Content is King of Twitter (Beating Coupons)

Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of advertising on Twitter.
What are Promoted [...]

Continue reading about Promoted Twitter Trends + World Cup = Phenomenal Results

Geno on June 21st, 2010

The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important.
I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how many Twitter followers or blog subscribers [...]

Continue reading about Tools to Measure Twitter Influence

Earlier this Spring a study by Arbitron and Edison Research revealed that close to half of Americans (48%, to be exact) have profiles on social networks, which actually is exactly double the level from two years ago [more here].
However, a more recent research conducted and published by the same two companies has shown that when [...]

Continue reading about Is Twitter a Better Marketing Tool than Social Networks?

Insect Lore vs Timberland Case Study
Insect Lore
For Christmas Santa brought something that my daughter really dreamed of having one day — a butterfly pavilion from Insect Lore. It was Winter, and naturally ordering the butterflies themselves had to wait until Spring. When Spring came, and warm weather settled, we filled out the certificate for our [...]

Continue reading about Social Interaction (Not Broadcasting) Builds Customer Reputation

Geno on November 5th, 2009

On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on Twitter” and provided a tool [...]

Continue reading about Advice for Advertisers with Affiliates on Twitter

Geno on October 27th, 2009

In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works:

Very cool idea. Kind of like PopShops for [...]

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Geno on October 21st, 2009

Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”.
As expected, “mobile users are more likely to tweet” and are [...]

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Geno on October 17th, 2009

Many of you I’m sure have seen the below tweet about a plumber coming out to my place to give me an estimate for a replacement of a kitchen sink (with installation of new faucet and disposer):

RotoRooter has never responded back (even though they are very active on Twitter). But a friend recommended trying to [...]

Continue reading about Rumblings on Social Media, Clogged Pipes & Health