marketing on twitter

20 Online Influencer Outreach Tools to Use in Affiliate Recruitment

Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here […]

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Two Great Twitter Visualization Tools: Twiangulate & MentionMap

Today I’ve discovered two terrific Twitter visualization tools that I would like to share with you. Both can help you find very interesting people to follow on Twitter. The first one is Twiangulate [you can also follow them here]. As they themselves put it, they discover “hidden tweeters, friends of

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Twitter Advertising is Here: Promoted Accounts, Tweets & Trends

It looks Twitter has finally opened up for advertising and any business can now get en route on the “journey with the most engaging innovative ads on the web”. Currently there are 3 advertising options available on Twitter: Promoted Accounts — “Part of Who to follow, Twitter’s account recommendation engine,

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Black Friday Interest Comes Earlier. Marketers Adapt

Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between

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Top 10 Online Retail Brands on Facebook & Twitter – 2010 List

Having analyzed the top retail brands (with online storefronts) who are actively engaging their customers via such social media channels as Facebook and Twitter, I have come up with my list of the top 10 for the year 2010. There’s a lot we can learn just by observing them. So

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Content is King of Twitter (Beating Coupons)

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons

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Promoted Twitter Trends + World Cup = Phenomenal Results

Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of

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Is Twitter a Better Marketing Tool than Social Networks?

Earlier this Spring a study by Arbitron and Edison Research revealed that close to half of Americans (48%, to be exact) have profiles on social networks, which actually is exactly double the level from two years ago [more here]. However, a more recent research conducted and published by the same

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