Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between 2007 and 2010: in 2007 [...]
Continue reading about Black Friday Interest Comes Earlier. Marketers Adapt
(If I had a way to have a subtitle for this post, it would’ve been When I Really Wish I Were Called Something Else) Picking up the topic of what we should be called both individually and as an industry, and also returning to the topic I raised back 9 months ago in my 93 [...]
Continue reading about Who Makes Affiliate Marketing Synonymous with Spam
The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how many Twitter followers or blog [...]
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