Jun
29

Content is King of Twitter (Beating Coupons)

Geno on June 29th, 2010

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels.
Guess what? It doesn’t work as well as you may be thinking!
In fact, there’s something that beats coupons and deals on Twitter, and that something [...]

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General Discussion, Online Marketing, Thoughts for Affiliates 1 Comment »
Aug
15

Microblogging versus Social Networking: Twitter vs Facebook

Geno on August 15th, 2009

Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]

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General Discussion 2 Comments »
Aug
2

Twitter and How Businesses Can Use It

Geno on August 2nd, 2009

A few days ago I have blogged about the types of social media to use in marketing, and among the 17 types I’ve listed, there was microblogging. While there are services like Jaiku.com, Plurk.com, identi.ca, and other, Twitter remains to be the most popular among all.
Even our children are drawing pictures of the Twitter [...]

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Online Marketing 4 Comments »
Jul
30

Types of Social Media to Use in Marketing

Geno on July 30th, 2009

There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen:

Blogging
Content aggregation
Crowdsourcing
Forums
Livecasting
Microblogging
Photosharing
Podcasting
Presentation sharing
Reviews & opinion sites
Social bookmarking
Social networking
Social news
Video sharing
Virtual worlds
Widgets
Wikis

Today two excellent lists have been tweeted about by a friend and fellow [...]

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Online Marketing 1 Comment »
Apr
11

Common Marketing Mistakes While Microblogging & Twittering

Geno on April 11th, 2009

A couple of days ago Rodney @Rumford, author of “Twitter As A Business Tool – Building Your Business 140 Characters At A Time”, has published an excellent piece on the marketing mistakes to avoid on Twitter. I blogged about microblogging as a marketing, affiliate program management, and personal brand management tool not too long ago [...]

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General Discussion No comments »
Apr
5

To Microblog or Not To Microblog?

Geno on April 5th, 2009

First of all, what is microblogging?
About.com defines it as follows:
Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who microblog use Web services designed to make [...]

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Affiliate Program Management, General Discussion 6 Comments »