Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel [...]
Continue reading about UK M-Commerce Report with Affiliate Marketing Twist
It’s great to see affiliate networks developing. Last week ShareASale launched their new merchant interface. A couple days after that Google Affiliate Network announced product APIs for affiliates. Yesterday Shawn Collins wrote about buy.at‘s new product search feature for affiliates. Today I’d like to bring to you another network-related news — LinkShare has just launched [...]
Continue reading about LinkShare Mobile Publisher Dashboard: Announcement & How-To
As the year draws to a close, and I’m looking into ways of improving my readers’ experience with my blog, I see that the numbers of those who access it via mobile devices has greatly increased since 2009 (as many of you probably know, I started blogging daily on 1/1/2009; so it is good/right to [...]
Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in [...]
Continue reading about Marriage of Mobile Affiliate Marketing and Pay Per Call
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of benefit, to succeed with mobile [...]
Continue reading about 15 Must-Follow Mobile Marketing Twitter Accounts
Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other [...]
Continue reading about Mobile Affiliate Marketing Best Practice Guidelines
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault. It appears [...]
Continue reading about First U.S. Mobile Affiliate Network Launched
It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a day in January 2009 [source], [...]
Continue reading about Mobile Affiliate Marketing: Are You In?
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