Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post.
My Observations:
Approximately 3.5% of visitors view my website via mobile devices
Regardless of how small the [...]
Continue reading about Are You Analyzing Your Mobile Traffic?
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of benefit, to succeed with mobile [...]
Continue reading about 15 Must-Follow Mobile Marketing Twitter Accounts
Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other [...]
Continue reading about Mobile Affiliate Marketing Best Practice Guidelines
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault.
It appears that [...]
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