Affiliate Marketing, Mobile Advertising, Lead Generation and TCPA

Posted on2 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

As many in the marketing industry know, affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. New technologies such as mobile advertising and telemarketing are challenging the established methods. Telemarketing to users of mobile phone via “robocalls” or text messages is just the newest trick in the Read More …

What Will Online (and Affiliate) Marketing Look Like in 2015?

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few other affiliate marketing experts, was Read More …

UK M-Commerce Report with Affiliate Marketing Twist

Posted on2 CommentsCategoriesAnnouncements, Mobile, Thoughts for Affiliates

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel Read More …

88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You?

Posted onLeave a commentCategoriesMobile, Online Marketing

As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost $2 billion in mobile sales, Read More …

LinkShare Mobile Publisher Dashboard: Announcement & How-To

Posted onLeave a commentCategoriesAnnouncements, Thoughts for Affiliates

It’s great to see affiliate networks developing. Last week ShareASale launched their new merchant interface. A couple days after that Google Affiliate Network announced product APIs for affiliates. Yesterday Shawn Collins wrote about buy.at‘s new product search feature for affiliates. Today I’d like to bring to you another network-related news — LinkShare has just launched Read More …

5 Hot Trends for Affiliate Marketers to Leverage in 2011

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in 2010 — the Internet. Now Read More …

Marriage of Mobile Affiliate Marketing and Pay Per Call

Posted on1 CommentCategoriesGeneral Discussion, Interviews

Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in Read More …

Are You Analyzing Your Mobile Traffic?

Posted on3 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing, Thoughts for Affiliates

Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website via mobile devices Regardless of Read More …