Geno on September 1st, 2010

Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post.
My Observations:

Approximately 3.5% of visitors view my website via mobile devices
Regardless of how small the [...]

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Geno on July 23rd, 2010

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!)
Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts:

Analytics – 20 must-follow [...]

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Geno on July 16th, 2010

Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of benefit, to succeed with mobile [...]

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Geno on April 28th, 2010

Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other [...]

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Geno on April 20th, 2010

I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault.
It appears that [...]

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Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and what they overlook.
Here are the [...]

Continue reading about Social Media Use on the Rise, Affiliate & Mobile Underestimated

Geno on February 18th, 2010

As the year 2009 was coming to an end,  I was approached by the Revenue Performance magazine’s editor-in-chief, who asked me to share my thoughts on how I envisage the affiliate marketing landscape in 2010, what I believe to be the main areas growth, as what will be the areas of challenge.
My article came out [...]

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Geno on February 3rd, 2010

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats.
We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x [...]

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In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included.
Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents view [...]

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Geno on December 18th, 2009

Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate to look into the future, [...]

Continue reading about Top 7 Interactive Channels to Keep an Eye on