Apr
28

Mobile Affiliate Marketing Best Practice Guidelines

Geno on April 28th, 2010

Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other [...]

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General Discussion 1 Comment »
Apr
20

First U.S. Mobile Affiliate Network Launched

Geno on April 20th, 2010

I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault. It appears [...]

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General Discussion 4 Comments »
Apr
15

Social Media Use on the Rise, Affiliate & Mobile Underestimated

Geno on April 15th, 2010

Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and what they overlook. Here are [...]

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General Discussion, Online Marketing No comments »
Feb
18

Affiliate Marketing: My Predictions for 2010

Geno on February 18th, 2010

As the year 2009 was coming to an end,  I was approached by the Revenue Performance magazine’s editor-in-chief, who asked me to share my thoughts on how I envisage the affiliate marketing landscape in 2010, what I believe to be the main areas growth, as what will be the areas of challenge. My article came [...]

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Articles & Publications, General Discussion 2 Comments »
Feb
3

Marriage of Mobile and Social

Geno on February 3rd, 2010

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x [...]

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General Discussion, Online Marketing, Thoughts for Affiliates 2 Comments »
Dec
26

Americans Express Opinions on Technological Developments

Geno on December 26th, 2009

In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents [...]

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Dec
18

Top 7 Interactive Channels to Keep an Eye on

Geno on December 18th, 2009

Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate to look into the future, [...]

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Mar
30

Mobile Affiliate Marketing: Are You In?

Geno on March 30th, 2009

It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a day in January 2009 [source], [...]

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Affiliate Program Management, General Discussion, Thoughts for Affiliates 3 Comments »