Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 […]
Digital Marketer's Twitter 100+ Master List Read More »
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of
15 Must-Follow Mobile Marketing Twitter Accounts Read More »
Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS),
Mobile Affiliate Marketing Best Practice Guidelines Read More »
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark
First U.S. Mobile Affiliate Network Launched Read More »
Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and
Social Media Use on the Rise, Affiliate & Mobile Underestimated Read More »
As the year 2009 was coming to an end, I was approached by the Revenue Performance magazine’s editor-in-chief, who asked me to share my thoughts on how I envisage the affiliate marketing landscape in 2010, what I believe to be the main areas growth, as what will be the areas
Affiliate Marketing: My Predictions for 2010 Read More »
Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually
Marriage of Mobile and Social Read More »
In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the
Americans Express Opinions on Technological Developments Read More »
Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate
Top 7 Interactive Channels to Keep an Eye on Read More »
It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a
Mobile Affiliate Marketing: Are You In? Read More »