A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in [...]
Continue reading about Motivation by Money Versus Autonomy, Mastery and Purpose
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation?
There are!
It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive next time [...]
Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs
I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text:
I wanted to follow-up with you regarding the Tractor Supply [...]
Continue reading about Replace Temporary Commission Increases by Bonuses
With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos.
The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive to [...]
Continue reading about Customer Promotions versus Affiliate Motivation
Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who have me (an “affiliate” [...]
Continue reading about Art of Soliciting Affiliate Feedback & Raising Interest
Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to the coffee shop not just [...]
Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the [...]
Continue reading about Nicholson’s Motivation Method & Affiliate Context
After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for me not to blog about [...]
Continue reading about Focus on Personal Advancement, Needs and Goals
Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood out from the pile. It [...]
Continue reading about How to Motivate Affiliates – Introduction
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