Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional management contexts threats are demotivating. [...]
Continue reading about Motivation by Threat Never Works – Especially with Affiliates!
Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read on, I realized that they [...]
Continue reading about Puma Affiliate Manager’s Follow-Up Email Does Not Help
Affiliates of Puma.com who haven’t generated a sale in 2010 have just received an email from the program’s manager. Here’s an excerpt from it: I’ve checked my records, and it looks like I personally applied (and got approved) into this particular affiliate program 2 months and 1 week ago: Looking at the dates, it is [...]
Continue reading about Puma Affiliate Program Manager Doesn’t Get It
Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title [...]
Continue reading about Set Achievable Goals and Look Beyond Extrinsic Rewards
A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the [...]
Continue reading about Motivation by Money Versus Autonomy, Mastery and Purpose
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive [...]
Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs
I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text: I wanted to follow-up with you regarding the Tractor [...]
Continue reading about Replace Temporary Commission Increases by Bonuses
With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive [...]
Continue reading about Customer Promotions versus Affiliate Motivation
Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who have me (an “affiliate” that [...]
Continue reading about Art of Soliciting Affiliate Feedback & Raising Interest
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