motivate affiliates Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on December 2nd, 2015

Stagnant affiliates are an ongoing problem of the┬ávast majority of affiliate programs out there. Not that the inactive affiliates themselves pose the problem. It is the very fact that they are aboard the program, but not doing much that makes many CMOs and CEOs scratch their heads. There is also an inherent paradox to this […]

Continue reading about Infographic: 4 Ways to Facilitate Affiliate Activation

Geno Prussakov on August 16th, 2012

Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on relationships with internal team and […]

Continue reading about 5 Keys to Building High-Impact Relationships in Affiliate Marketing

Geno Prussakov on February 1st, 2012

Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional management contexts threats are demotivating. […]

Continue reading about Motivation by Threat Never Works – Especially with Affiliates!

Geno Prussakov on January 13th, 2011

Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read on, I realized that they […]

Continue reading about Puma Affiliate Manager’s Follow-Up Email Does Not Help

Geno Prussakov on January 7th, 2011

Affiliates of Puma.com who haven’t generated a sale in 2010 have just received an email from the program’s manager. Here’s an excerpt from it: I’ve checked my records, and it looks like I personally applied (and got approved) into this particular affiliate program 2 months and 1 week ago: Looking at the dates, it is […]

Continue reading about Puma Affiliate Program Manager Doesn’t Get It

Geno Prussakov on September 7th, 2010

Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title […]

Continue reading about Set Achievable Goals and Look Beyond Extrinsic Rewards

Geno Prussakov on May 29th, 2010

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the […]

Continue reading about Motivation by Money Versus Autonomy, Mastery and Purpose

Geno Prussakov on March 29th, 2010

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive […]

Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs

Geno Prussakov on March 27th, 2010

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this group have been able to […]

Continue reading about While Motivating Affiliates, Care for Little Guy Fostering Pride