motivate affiliates

While Motivating Affiliates, Care for Little Guy Fostering Pride

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this […]

While Motivating Affiliates, Care for Little Guy Fostering Pride Read More »

Replace Temporary Commission Increases by Bonuses

I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text: I wanted to follow-up

Replace Temporary Commission Increases by Bonuses Read More »

Customer Promotions versus Affiliate Motivation

With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied

Customer Promotions versus Affiliate Motivation Read More »

Art of Soliciting Affiliate Feedback & Raising Interest

Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who

Art of Soliciting Affiliate Feedback & Raising Interest Read More »

Nicholson's Motivation Method & Affiliate Context

Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither

Nicholson's Motivation Method & Affiliate Context Read More »

Focus on Personal Advancement, Needs and Goals

After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for

Focus on Personal Advancement, Needs and Goals Read More »

How to Motivate Affiliates – Introduction

Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades.  I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood

How to Motivate Affiliates – Introduction Read More »

Motivating Affiliates by Threat: Dead-End Strategy

Several times a month an affiliate receives e-mails where merchants are threatening to remove him/her from their affiliate programs if the affiliate does not become “active”. Another thread was started on this topic at ABestWeb [see it here] just today. And while I could write up a whole post on

Motivating Affiliates by Threat: Dead-End Strategy Read More »