Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read on, I realized that they [...]
Continue reading about Puma Affiliate Manager’s Follow-Up Email Does Not Help
Affiliates of Puma.com who haven’t generated a sale in 2010 have just received an email from the program’s manager. Here’s an excerpt from it: I’ve checked my records, and it looks like I personally applied (and got approved) into this particular affiliate program 2 months and 1 week ago: Looking at the dates, it is [...]
Continue reading about Puma Affiliate Program Manager Doesn’t Get It
Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title [...]
Continue reading about Set Achievable Goals and Look Beyond Extrinsic Rewards
A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the [...]
Continue reading about Motivation by Money Versus Autonomy, Mastery and Purpose
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive [...]
Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs
Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who have me (an “affiliate” that [...]
Continue reading about Art of Soliciting Affiliate Feedback & Raising Interest
Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the [...]
Continue reading about Nicholson’s Motivation Method & Affiliate Context
After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for me not to blog about [...]
Continue reading about Focus on Personal Advancement, Needs and Goals
I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program — having a 100% affiliate-friendly [...]
Continue reading about Intrinsic Motivation – Ultimate Goal of Affiliate Manager
Recent Comments