Jan
30

Incentive or Loyalty Affiliates – Definition and Specifics

Geno on January 30th, 2009

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the desired end-user action by [...]

Continue reading about Incentive or Loyalty Affiliates – Definition and Specifics

Affiliate Program Management, General Discussion 27 Comments »
Jan
19

Speak Passionately About Things That Matter

Geno on January 19th, 2009

Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement. This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to me in light of the [...]

Continue reading about Speak Passionately About Things That Matter

General Discussion, Leadership 4 Comments »