A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook:
A day earlier IKEA published a video on how they are using Facebook by kidnapping the platform’s [...]
Continue reading about Facebook Advertising: IKEA Thinks Outside the Box
Ben Edelman, a Harvard Business School assistant professor, well-known in the affiliate marketing circles for exposing parasitic affiliate behavior, click fraud and affiliate commission fraud, has posted an online advertising Bill of Rights proposition. He proposes 5 rights to help safeguard advertisers “from increasingly powerful ad networks”, from “wasting advertisers’ budgets, slowing transition to [...]
Continue reading about Online Advertisers’ Bill of Rights Proposed
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