I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org.
Comparing paid search to social media marketing, Multichannel Merchant points out:
…According to the results, merchants that earned less than $10 [...]
Continue reading about Per Forrester Affiliate Marketing is Second Only to Paid Search
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010.
In the ranking of sources / tools on which consumers depend while shopping [...]
Continue reading about Importance of Online Coupons for Shoppers, Retailers, Affiliates
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million [...]
Continue reading about UK Affiliate Marketing Grows by 38% in 2009
Wondering how the U.S. online retail will look over the next few years?
Clark Fredricksen of eMarketer has forwarded me some interesting projection data for the period from 2008 through 2013. Here’s the table:
As you can see, the above summary was prepared by eMarketer in June 2009 (so the 2008 numbers are based on actual data, [...]
Continue reading about US Retail E-Commerce Forecast for 2008-2013
Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”.
Referencing the US Census Bureau, McKinsey points out that while in the course [...]
Continue reading about McKinsey Stresses Importance of Multichannel Retailing
The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program.
I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales on the day before Thanksgiving [...]
Continue reading about Online Holiday Shopping in Full Swing: Stats and Trends
A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook:
A day earlier IKEA published a video on how they are using Facebook by kidnapping the platform’s [...]
Continue reading about Facebook Advertising: IKEA Thinks Outside the Box
Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in the UK has accounted [...]
Continue reading about UK: Digital Advertising Overtakes All Other Channels
Recent Comments