It’s Friday again, and the #FollowFriday undertone of this post seems to be more than appropriate. I don’t know about you, but the amount of information (from quality to mere noise) distributed via social media overwhelms me at times… So, as mentioned not too long ago, one of the methods that I use is that [...]
Continue reading about 7 Online Marketing Thought Leaders – When They Talk, I Listen
Just recently I have found out from Jeffrey Eisenberg about a Periodic Table of Marketing Elements put together by Blinds.com. Though a bit crowded, it certainly is a masterpiece of a kind. The table is organized in a way which portrays various “marketing elements” (from marketing methods and channels to useful applications and coffee!) as [...]
Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into my own writing, and my [...]
Continue reading about 10 Great Posts – Week of February 7-13, 2010
In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same [...]
Continue reading about Are You Measuring and Analyzing or Flying Blind?
Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in the UK has accounted for [...]
Continue reading about UK: Digital Advertising Overtakes All Other Channels
Online customers are becoming more and more savvy, critical, and skeptical. What can merchants and affiliates do to put an end to their moderately successful storming of the bastion of the end-users’ hears and minds, and really start convincing their target audiences? Eric Brantner, a business copywriter, has put together an excellent post on the [...]
Continue reading about 10 Tips on How to Convince a Skeptical Online Customer
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