A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field. This would be my first time managing a lead gen affiliate program. I’ve done some research into this, but I wanted to ask your opinion on what [...]
Continue reading about How to Choose a Lead Generation Affiliate Marketing Network
When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking at promoting our e-business through [...]
Continue reading about Don’t Blame Affiliate Network for Not Growing Your Program
If you’ve been following my AM Navigator blog for the past few years, you’ve noticed that unlike blogs of other OPMs, mine hardly has any posts related to the affiliate programs we manage. The focus of my blog is different, as everything in it is revolves around the eduction affiliate managers and affiliates, as well [...]
Continue reading about Introducing Affilinomics Outsourced Affiliate Program Management
Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common with brand new affiliate programs which are being (or have been) launched to promote a new [...]
Continue reading about Outsourced Program Manager Fees: Performance Bonus Basis
I have received a very good question from a starting OPM (outsourced [affiliate] program manager). After a detailed preface on his attempts to get good clients, he wrote: Do you have any advice for a new affiliate manager? I mean, I know what I’m doing pretty much, and when I’ve found clients, they’ve chosen me [...]
Continue reading about How Can a New Affiliate Manager Find Clients?
Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing that needs to be clarified [...]
Continue reading about Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses
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