Are Outsourced Affiliate Managers Better Than In-House Ones?

Posted on7 CommentsCategoriesAffiliate Program Management, General Discussion

A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence makes people try harder to Read More …

Outsourced Program Management: What Different People Think OPMs Do

Posted on2 CommentsCategoriesAffiliate Marketing Fallacies, Affiliate Program Management, General Discussion

Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are affiliates, what is an affiliate Read More …

Don’t Blame Affiliate Network for Not Growing Your Program

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking at promoting our e-business through Read More …

Introducing Affilinomics Outsourced Affiliate Program Management

Posted on2 CommentsCategoriesAffiliate Program Management, Announcements

If you’ve been following my AM Navigator blog for the past few years, you’ve noticed that unlike blogs of other OPMs, mine hardly has any posts related to the affiliate programs we manage. The focus of my blog is different, as everything in it is revolves around the eduction affiliate managers and affiliates, as well Read More …

Outsourced Program Manager Fees: Performance Bonus Basis

Posted onLeave a commentCategoriesAffiliate Program Management

Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common with brand new affiliate programs which are being (or have been) launched to promote a new Read More …

Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses

Posted on10 CommentsCategoriesAffiliate Program Management, General Discussion

Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing that needs to be clarified Read More …