Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. […]
Affiliate Program Management: Definition, Approaches, Risks Read More »
A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence
Are Outsourced Affiliate Managers Better Than In-House Ones? Read More »
Up until this year I haven’t seen much quality material put together on this subject; and I’m glad to see more good content being put together as time goes. Today I’d like to draw your attention to three such comparisons of the two ways to manage your affiliate program. 1.
In-House vs Outsourced Affiliate Management: 3 Comparisons Read More »
Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are
Outsourced Program Management: What Different People Think OPMs Do Read More »
An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a
Affiliate Managers: How They Are Compensated and How Much They Earn Read More »
A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field. This would be my first time managing a lead gen affiliate program. I’ve done some research into this, but I wanted to
How to Choose a Lead Generation Affiliate Marketing Network Read More »
When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking
Don't Blame Affiliate Network for Not Growing Your Program Read More »
If you’ve been following my AM Navigator blog for the past few years, you’ve noticed that unlike blogs of other OPMs, mine hardly has any posts related to the affiliate programs we manage. The focus of my blog is different, as everything in it is revolves around the eduction affiliate
Introducing Affilinomics Outsourced Affiliate Program Management Read More »
<! @page { margin: 0.79in } P { margin-bottom: 0.08in } –>Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common
Outsourced Program Manager Fees: Performance Bonus Basis Read More »
I have received a very good question from a starting OPM (outsourced [affiliate] program manager). After a detailed preface on his attempts to get good clients, he wrote: Do you have any advice for a new affiliate manager? I mean, I know what I’m doing pretty much, and when I’ve
How Can a New Affiliate Manager Find Clients? Read More »