Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right [...]
Continue reading about Bing Allows Anything for Display URL?
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the affiliate network agreement, it is [...]
Continue reading about PPC Display URLs and Affiliate Direct Linking Are Interconnected
An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]‘s program on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t had any sales yet. Their [...]
Continue reading about Paid Search Marketing and Affiliate EPC (Earnings Per Click)
Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use [...]
Continue reading about 5 Tools to Police Affiliates Violating Trademark Restrictions
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps you improve the clickthrough rate [...]
Continue reading about WordStream Launches Free Negative Keyword Tool
Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would [...]
Continue reading about Google Introduces AdWords Split Testing Tool
A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. [...]
Continue reading about Free Tool to Monitor Paid Search Trademark Violations
While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is [...]
Continue reading about Trademark Violators — a Type of Parasite
Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. [...]
Continue reading about Paid Search Advice & List of Negative Keywords
It is always a pleasure to see affiliate networks adding new tools and functions for merchants to use. A month ago I blogged about a new technology by buy.at to help prevent the stealing of exclusive affiliate coupons [more here]. Today I’d like to draw merchants’ and affiliate networks’ attention to AvanLink. For as long [...]
Continue reading about AvantLink Tool to Monitor Affiliate Paid Search Bidding
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