Yesterday an important information has been posted by Kellie Stevens of Affiliate Fair Play in the 5StarAffiliatePrograms’ forum. Her alert is about a fairly newly created contextual adware that operates according to a model similar to Zango, Clicksor, or MediaTraffic. As an advertiser, you may buy traffic on DirectCPV.com which will be driven to you [...]
Continue reading about Parasite Alert: DirectCPV / LoudMo Contextual Adware
While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is [...]
Continue reading about Trademark Violators — a Type of Parasite
In continuation of my last two posts, and pondering on some of the comments at Econsultancy.com, let’s see what parties can benefit from adware pop-ups, and if anyone really gets hurt.
To begin with, let’s list who is involved in the game: (a) adware affiliate, (b) merchant, (c) affiliate network, (d) sometimes an O(A)PM, and frequently [...]
Continue reading about Who Benefits & Who Gets Hurt By Adware Affiliates
In continuation of my last two posts, and pondering on some of the comments at Econsultancy.com, let’s see what parties can benefit from adware pop-ups, and if anyone really gets hurt.
To begin with, let’s list who is involved in the game: (a) adware affiliate, (b) merchant, (c) affiliate network, (d) sometimes an O(A)PM, and frequently [...]
Continue reading about Who Benefits & Who Gets Hurt By Adware Affiliates
I have been thinking and discussing the issue of parasitic affiliates a lot over the past 40 hours (since the publication of this post, and the recording of this video), and there are 2 things that stand out to me as the main downsides of having a parasitic/adware adware affiliate aboard an affiliate program:
1. Channel [...]
Continue reading about Parasitic / Adware Affiliates Hinder Affiliate Program Growth
Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale.
As I was adding more affected merchants to the comments under [...]
Continue reading about Programs on Multiple Networks: Parasites Hurt All
Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement.
This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to me in light of the current [...]
Continue reading about Speak Passionately About Things That Matter
Recent Comments