In continuation of my last two posts, and pondering on some of the comments at Econsultancy.com, let’s see what parties can benefit from adware pop-ups, and if anyone really gets hurt.
To begin with, let’s list who is involved in the game: (a) adware affiliate, (b) merchant, (c) affiliate network, (d) sometimes an O(A)PM, and frequently [...]
Continue reading about Who Benefits & Who Gets Hurt By Adware Affiliates
I have been thinking and discussing the issue of parasitic affiliates a lot over the past 40 hours (since the publication of this post, and the recording of this video), and there are 2 things that stand out to me as the main downsides of having a parasitic/adware adware affiliate aboard an affiliate program:
1. Channel [...]
Continue reading about Parasitic / Adware Affiliates Hinder Affiliate Program Growth
Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale.
As I was adding more affected merchants to the comments under [...]
Continue reading about Programs on Multiple Networks: Parasites Hurt All
Let me start with a story, a true story. I hosted a table at the last Affiliate Summit’s Meet Market. Meet Markets are networking events held for the purpose of affiliates, merchants, affiliate networks, outsourced affiliate program managers, and other agencies to “meet-and-greet” each other during the first day of the conference. At one point [...]
Continue reading about ShopAtHome.com or How Affiliate Marketing Gets Hurt
Recent Comments