pay per call advertising

Pay Per Call Performance Marketing: CTR, Conversion & AOV Data

It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to […]

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Pay Per Call Marketing: Adoption by Financial Services Industry

Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today

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Phone Tracking of Affiliate Referrals …the RingRevenue Way

As I was consulting a client on how they can improve their affiliate program further, the question of leaks came up. In fact, if I were asked to pinpoint just one thing that always turns an affiliate away from a merchant,  without hesitation I’d say “leaks”. As explained in my

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Interview with Jason Spievak, CEO of RingRevenue

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with

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Pay Per Call Advertising Draws Impressive Conversions

A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale

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