The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program

Posted on1 CommentCategoriesAffiliate Program Management

For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL affiliate program nicely. However, when Read More …

Pay Per Call Performance Marketing: CTR, Conversion & AOV Data

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to this post). I’ve had a Read More …

Pay Per Call Marketing: Adoption by Financial Services Industry

Posted on3 CommentsCategoriesInterviews, Online Marketing

Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today and detailing how Progrexion Marketing Read More …

5 Hot Trends for Affiliate Marketers to Leverage in 2011

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in 2010 — the Internet. Now Read More …

Marriage of Mobile Affiliate Marketing and Pay Per Call

Posted on1 CommentCategoriesGeneral Discussion, Interviews

Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in Read More …

Interview with Jason Spievak, CEO of RingRevenue

Posted onLeave a commentCategoriesArticles & Publications, Interviews

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of Read More …

Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this idea. Why would they choose Read More …

Pay Per Call Advertising Draws Impressive Conversions

Posted on19 CommentsCategoriesAffiliate Program Management, General Discussion

A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track Read More …