Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today and detailing how Progrexion Marketing [...]
Continue reading about Pay Per Call Marketing: Adoption by Financial Services Industry
As I was consulting a client on how they can improve their affiliate program further, the question of leaks came up. In fact, if I were asked to pinpoint just one thing that always turns an affiliate away from a merchant, without hesitation I’d say “leaks”. As explained in my Econsultancy article on the topic [...]
Continue reading about Phone Tracking of Affiliate Referrals …the RingRevenue Way
Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in [...]
Continue reading about Marriage of Mobile Affiliate Marketing and Pay Per Call
If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of [...]
Continue reading about Interview with Jason Spievak, CEO of RingRevenue
A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this idea. Why would they choose [...]
Continue reading about Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track [...]
Continue reading about Pay Per Call Advertising Draws Impressive Conversions
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