Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right [...]
Continue reading about Bing Allows Anything for Display URL?
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the affiliate network agreement, it is [...]
Continue reading about PPC Display URLs and Affiliate Direct Linking Are Interconnected
An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]‘s program on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t had any sales yet. Their [...]
Continue reading about Paid Search Marketing and Affiliate EPC (Earnings Per Click)
Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed the following: In January 2005 [...]
Continue reading about Primary Affiliate Promotional Methods in the USA
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps you improve the clickthrough rate [...]
Continue reading about WordStream Launches Free Negative Keyword Tool
Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. [...]
Continue reading about Paid Search Advice & List of Negative Keywords
It is always a pleasure to see affiliate networks adding new tools and functions for merchants to use. A month ago I blogged about a new technology by buy.at to help prevent the stealing of exclusive affiliate coupons [more here]. Today I’d like to draw merchants’ and affiliate networks’ attention to AvanLink. For as long [...]
Continue reading about AvantLink Tool to Monitor Affiliate Paid Search Bidding
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